Behavioural Economics

The Real Cost of Free: Unmasking the Real Price of Social Media, YouTube, and Free News

Behavioural Economics / By

Meet Joe. Every morning, he wakes up, checks his phone, and dives into a world of ‘free’ digital content. Joe loves free. He enjoys the latest YouTube videos without paying a dime, keeps up with friends on social media, and stays informed with free news apps. All this, right at his fingertips, without ever reaching …

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Unleashing the Power of Behavioural Economics in SEO

Behavioural Economics, SEO / By

To be successful with search engine optimisation (SEO), understanding how people make decisions and behave online is essential. One way to gain insight into this is through the principles of behavioural economics. By applying behavioural economics to SEO, marketers can optimise their content to better appeal to their target audience and increase website traffic and …

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7 Steps to Use Behavioural Economics in Marketing

Behavioural Economics / By

Behavioural economics has revolutionized the way marketers understand consumer behaviour and create effective marketing campaigns. By leveraging insights from psychology, neuroscience, and other social sciences, marketers can tap into the hidden influences that affect decision-making and create messaging that resonates with consumers on a deeper level. One of the leading thinkers in this field is …

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