AI is Coming to the Search Engines: Is SEO Dead in 2023?

In an era of rapidly evolving technology, it’s no secret that digital marketing and search engine optimization (SEO) techniques must also change with the times. As AI continues to advance, businesses and marketers alike are wondering if SEO is still relevant in this new age. After all, technology as revolutionary as Google’s recently announced Bard could be capable of shifting the industry in a major way.

In the first two months of 2023, both major search engines have announced plans to introduce AI into their searches? So, is SEO dead in 2023 or will there still be room for people to leverage the search engines for their businesses? Prepare to be shocked by the implications Google’s latest announcement has on SEO and the wider landscape of digital marketing. In this post we’ll take a closer look at how AI-powered tools such as Bard are going to change our approach to search engine optimization and reveal what you need to do to stay ahead of the competition.

What is Bard?

AI taking over search, is SEO dead in 2023

Bard is Google’s answer to ChatGPT. It leverages its language model, LaMDA, which has been in development behind closed doors at Google. LaMDA and GPT-3, on which ChatGPT is based, are both language models which have been built with different purposes in mind. Specifically, LaMDA is focused entirely on generating text in a conversational manner with the purpose of developing coherent conversations which remain on topic. Google intends to use Bard to further amplify search results and improve the user experience. They have announced that it will be integrated into their products and aim to enhance it even more. With AI computing scale doubling every six months – far outpacing Moore’s law – the implications for SEO are slim but tremendous.

How will Bard Affect SEO?

It’s unclear how exactly Bard will affect SEO in 2023, but an idea of how some of its features may work can already be seen in search results. For example, when searching for a famous individual or business, Google may show multiple facts or information related to the individual or business. Additionally, there are now fewer typos or spelling mistakes due to autocorrecting capabilities being incorporated into the search engine as well as “instant” answers ready for frequently asked questions (FAQs). Google also seeks to find new ways to engage with people through audio/visual content or surveys instead of just relying on text-based search queries found on results pages.

Bard is likely to continue search trends in this direction, with search intent becoming more and more important as AI’s ability to understand natural language and semantic search capabilities continue to improve. An early look at Microsoft’s ChatGPT integration suggests that some websites in the search will be used as references for the AI answers. This could lead to AI answer reference spots becoming the new “Position 0” that content marketers aim to reach. None of this sounds too scary, just yet, it certainly doesn’t seem like SEO is dead in 2023, but should SEO professionals be worried?

What does this mean for SEO Professionals?

This advancement in Google’s AI technology means that SEO professionals must adjust their strategies given the changes that may be encountered at any time. But this doesn’t mean that SEO is dead in 2023. SEO professionals can remain relevant by having a greater focus placed on understanding search intent rather than using industry keywords and other keyword-based tactics they may have become accustomed to. The emphasis should be placed on finding synonyms and long-tail keywords related to specific topics while also taking note of how entities (factors) correlate together and inform an overall concept or idea. Using a concept map, like the one included with Frase AI, can allow content marketers to cover their subject as a whole so that users of a website can find a lot of high-quality content clearly arranged around the same subject.

This is already a good strategy for SEO professionals looking to increase website presence in a particular industry. One of the quickest ways to give low authority domain names a good presence is by building topical authority with a clever content marketing strategy. It is unclear how well blog marketing will do in the future, but it is likely that a series of in-depth articles covering the full breadth of related topics surrounding your target keyword will still be a worthwhile exercise.

Is SEO Dead in 2023?

Does ChatGPT mean that SEO is dead in 2023The answer is no. Despite the exponential gains expected from AI-based applications, SEO professionals can still compete. In fact, with predictions of AI’s potential for disruption, SEO experts must start considering how to adjust and evolve their strategies to continue thriving in the digital age.

To Future-Proof SEO Strategies Against AI, understanding the strengths and weaknesses of each is essential. For example, on one hand a search engine chatbot, like the planned integration of ChatGPT into Bing, can provide quick answers and often be more useful than websites because they can answer follow-up questions and talk back in natural language; while on the other hand, they cannot offer specific localised information or differentiated elements.

That’s where SEO experts can still have a role to play. To combat this “intelligent” competition, marketers need to understand the opportunities within their industry space and recognize more localized keywords beyond generic terms to remain top performers in organic search engine result pages (SERPs). This means if you are working on a local SEO campaign for a business you need to focus on making pieces of high-quality content that researches local trends or statistics. This will help you gain an edge over your competitors who might only be providing generic answers using broader keywords like “how do I replace a flat type?”

Look for keywords that have subjective nuances and queries that require deeper levels of research or analysis that introduce additional degrees of complexity beyond a simple piece of content written in the style of a Wikipedia article. Research into local trends and in depth knowledge of data that may not be available to AI tools will allow you to capture search traffic for questions that AI cannot easily answer. Creativity is likely to become key as AI is integrated into the search engines. It’s possible that the old evergreen content like “How to make clothes smell nice” may start to see traffic tail off very quickly once ChatGPT and Bard are added directly into searches. SEO marketers who use this style of SEO may start to feel as though SEO is dead in 2023 if they can’t adapt.

Can SEO Professionals Work With AI?

They often say that if you can’t beat them, you should join them. This is certainly true when it comes to the SEO industry in 2023. One of the best ways for SEO professionals to remain successful is to utilise AI SEO tools to stay ahead of their competition and remain relevant in the ever-changing landscape of search engine optimisation.

First, SEO Professionals should not fear using AI technology. Instead, they should master the language models and AI technologies available to them, so that they are able to increase their output speed and efficiency as well as create better targeted content for users. In an increasingly competitive eCommerce market, professionals must take advantage of new technologies or else they will be left behind by competitors who do. SEO tools like Frase, content tools like Nichesss and prompt engineering tools like Riku may become vital for SEO professionals who want to benefit from the new AI revolution.

Second, this transition into an AI-powered future won’t happen overnight – there is no need to panic! Google will continue to evolve and products like Bard may become outdated over time; but it’s a little too early to ask “is SEO dead in 2023?” This transition into a more automated world will likely happen gradually over time, and it’s important for professionals to keep abreast of these changes and adapt accordingly in order for them to remain successful.

SEO Checklist to rank on GoogleThirdly, experienced marketers should understand how AI development works because it is still only capable of making decisions based on data inputs given by developers – something that might change overtime but is worth remembering nonetheless. Marketers must also consider what types of data sets the algorithms are trained on in order to achieve more accurate results when measuring performance metrics such as click-through rate (CTR).

Fourthly, it pays to integrate artificial intelligence into daily SEO workflows – sooner rather than later! For example, leveraging natural language processing (NLP) technology can help marketers quickly understand user sentiment across vast quantities of content which might have taken days/weeks had they done it manually themselves. NLP itself has many applications such as helping provide appropriate responses on a contact page or updating product pages with intelligent descriptions automatically generated from customer reviews or questions – both saving time while driving better engagement with customers over all channels at the same time!

Fifthly, marketers need to weigh up the potential ROI when investing in any particular type of technology since this may be difficult or impossible otherwise; determining whether automation can lead directly to increased revenue and improved efficiency may depend largely on historical analytics within the company itself (or across industries). It also pays for marketers to think about how best utilising existing cross-channel marketing relationships, too; as well as understanding how frequently information needs refreshing before investing any resources into automated solutions with “set-and-forget” capabilities without proper supervision i.e. misusing these tools could be detrimental due lacking regular attention from someone human enough sense if something went wrong!

What is The Biggest Opportunity With AI?

The biggest opportunity lies in leveraging the power of AI to create unique solutions to solve real-world problems. With AI, complex tasks can be automated, leading to efficiency and accuracy gains that were not possible before. OpenAI’s ChatGPT and other similar technologies allow developers to build powerful applications with minimal effort. This technology opens up a world of possibilities for entrepreneurs who want to create something truly unique.

Businesses can already use this technology to automate mundane tasks, saving time, energy and money which would have been spent on labour previously. Moving forward, more organizations will choose this route given its usability and cost savings features. In addition, innovators could create applications that bring exceptional value and offer competitive advantages against other forces in their industry; this is an area where companies could really benefit from AI technology.

The use of chat GPT and other technologies does change the landscape of search engine optimization (SEO) as we know it today. People no longer rely solely on traditional keyword search methods, but instead make use of natural language processing techniques such as Google Bard or ChatGPT when looking for information online. As a result, articles written with level into account enable higher ranking results in the algorithm used by Google and other search engines, which means websites relying on keyword searches alone might lose out in terms of visibility in the near future.

OpenAI also provides consumers with subscriptions tailored towards specific objectives such as building customer service bots or alphanumeric password generators etc. These are examples where they would charge an API usage fee to customers with large volumes that need more functionality than what is available through subscription models. LLM (Limited Language Models) are perfect for custom-built solutions while still providing significant savings compared to making one from scratch. Ultimately businesses must consider whether they require custom-built solutions or cheaper off-the-shelf versions that can fit their specific requirements perfectly within their budget.

In conclusion, leveraging AI technologies such as OpenAI’s ChatGPT has levelled the playing field, providing many opportunities for entrepreneurs who want to develop innovative ways of solving real world problems using these toolsets. Those who recognize this trend early will be able to reap immense benefits from it far greater than those who come late as innovation opportunities like these just don’t last forever!


While the rise of ChatGPT and Google’s Bard technology have revolutionized online search and pushed SEO to the brink, there are no signs that SEO is dead in 2023. SEO as a practice is here to stay, at least for the moment. There are still aspects of traditional SEO tactics that will remain relevant, such as keyword practices, optimized content, local search optimization, and link building that can make all the difference in ensuring organic visibility on major search engines.

Additionally, ChatGPT, while impressive, still requires the input of humans to draw its conclusions on content relevance. Understanding how these technologies positively and negatively shape user behaviours is still a challenge for marketers which makes optimizing for search intent and well-researched data-backed insights, rather than keywords, all the more important for visibility goals in 2023.

In conclusion, chatbots and AI-powered Search Engine programs created by Google have altered traditional methods of holding onto top SERP rankings; however, there are endless opportunities surrounding content marketing initiatives in order to ideally situate your website when aiming for the top of the organic rankings during this year. But SEO experts need to be very careful not to fall behind the times when it comes to optimising for high search rankings. The organic searches are still going to be very competitive in the future, and it might be a good strategy for SEO experts to start leveraging AI tools now so that they can reap the reward as the search engines change drastically in 2023.

Unlock the power of AI and automation to maximise the potential of your business. Send a message today if you want to know more about the ways these new technologies can help your business succeed!

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