Introduction
Advertising is changing. In this day and age, we’re seeing a new player on the field – Artificial Intelligence or AI. To understand how AI stacks up against human creativity in ad-making, we carried out a survey with 140 people.
What We Did
In our survey, we showed five different ad sets to the participants. Two of these ad sets were created by AI models named GPT-3.5 (AI1) and GPT-4 (AI2). The third ad set was made by humans. We set up a scoring system where the best ad got three points, the second-best got one point, and the third didn’t get any points. We didn’t tell the participants that some ads were made by AI to ensure fair results.
Results and Findings
The results of the survey were eye-opening. AI2, which is the newer GPT-4 model, consistently got more points than AI1 and equalled the human-created ads. Interestingly, none of the participants guessed that some ads were made by AI. This means that the quality of the AI ads was so good that people couldn’t tell them apart from human-created ads.
Now, here’s a significant twist. The two AI models we used were prompted to write in different styles. AI1 was prompted to create long-form narrative ads, while AI2 was prompted to write short-form ads. It turns out that the short-form ads by AI2 were the clear winner. This tells us that for social media advertising, short and concise content might be more effective.
What This Means for Advertising
These findings are big news for the advertising industry. They show us that AI can create ads that are as good as, if not better than, those made by humans. They also suggest that short-form ads could be more effective on social media platforms.
The fact that a newer AI model like GPT-4 outperformed an older model and human-created ads is also crucial. It shows that AI technology is rapidly improving and could soon become an indispensable tool for ad creation.
Even though the human-made ads scored the highest points in the first round, the AI ads still did well overall. This might mean that people still prefer the familiar style of human-made ads. However, as AI technology becomes better at mimicking human style, we could see a shift in preferences.
The Future of AI in Advertising
There’s a lot of potential in AI for advertising. First, using AI could lead to cost savings since it can quickly create a large amount of content. Second, AI could be used to make more personalized ads, which could boost their effectiveness.
There’s also the factor of the “wow” effect. If audiences knew that an ad was created by AI, they might be more curious and engaged. This could lead to more people paying attention to the ads, and therefore, more potential customers.
Conclusion
In conclusion, our survey shows that AI, especially newer models like GPT-4, has a lot of potential in the world of advertising. The fact that AI can create high-quality, effective ads in a short amount of time is a game-changer. As we move forward, AI could become a vital tool in creating ads that resonate with audiences and drive sales. As for AI consultants, this is an opportunity that’s too good to pass up. The future of advertising is here, and it’s powered by AI.