Surviving the Search Shake-Up: What to Do After a Google Core Update?

Have you ever experienced a sudden drop in website traffic and wondered what happened? If so, you’re not alone. Google Core updates can leave even the most seasoned website owners and marketers scratching their heads, asking: “What to do after a Google Core update?” These algorithm changes can have a significant impact on search rankings, and understanding how to adapt is crucial for maintaining your online presence.

In this guide, we’ll dive deep into the world of Google Core updates – including the latest March 2023 release – and provide actionable strategies for assessing and improving your website content. Whether you’re new to SEO or a veteran looking to stay ahead of the curve, this article will help you navigate the rollercoaster ride of algorithm updates, equip you with tools for recovery, and set you on the path to better search performance. So buckle up and join us as we explore ways to survive and thrive in this ever-changing digital terrain.

Google Core Updates Explained

Working out what to do after a Google core updateGoogle Core Updates are significant alterations to Google’s search algorithm and system, designed to improve the overall quality and relevance of search results. These updates aim to reward high-quality content and provide users with the most accurate information according to their search queries.

Google periodically release core updates, with the latest one being rolled out on March 15, 2023. These updates can significantly affect websites’ rankings in search results, as they may introduce new ranking factors or adjust existing ones. Some sites may experience a drop in traffic or visibility, while others may see improvements.

Understanding Google Core updates is crucial for website owners and digital marketers who want to maintain or improve their rankings in search results. By staying informed about these changes and adapting your SEO strategies, you can better position your site for success in an ever-growing digital landscape.

In the next sections of this guide, we will explore what to do after a Google Core update and provide insights on implementing effective content assessment strategies and SEO adjustments post-update. This knowledge will aid you in optimising your website performance even after the impact of Google algorithm changes.

Assessing Your Content After a Core Update

Assessing and improving your content is a crucial step in understanding what to do after a Google Core update. Such updates can significantly affect website rankings, making it essential for you to re-evaluate your content and make necessary adjustments.

First, focus on creating high-quality content that adheres to Google’s guidelines. This means crafting informative, engaging, and easy-to-read content that prioritises your audience’s needs. Keep your information up-to-date, accurate, and well-structured to ensure better accessibility for both users and search engines.

To identify areas of improvement after a core update, perform a thorough audit of the affected pages on your website. This includes analysing metrics like organic traffic, bounce rate, time on page, and conversion rates. By identifying patterns or specific pages with declining performance post-update, you can make targeted SEO adjustments as needed.

Besides data analysis, seek feedback from trusted sources, such as industry experts or user reviews. Input from real users can provide valuable insights into improvements or gaps in your content strategy.

Remember, the key is adapting to algorithm updates while maintaining a people-first approach when creating and refining your content. Investing time in continuous assessment and enhancement will help mitigate the negative effects of core updates and improve overall website performance in Google Search results. So, stay vigilant and committed to offering exceptional content that benefits both you and your audience.

Recovery from a Google Core Update

Recovering from a Google Core update can be a challenging and time-consuming process. It’s essential to understand that the timeline for recovery is not fixed and depends on various factors, including the nature and extent of changes made to your website.

One crucial aspect to remember when recovering from a core update is the role of smaller updates that Google frequently releases. These minor updates can sometimes help in speeding up your website’s recovery by fine-tuning various aspects of the search algorithm.

However, it’s important to note that there are no guarantees for recovery or fixed ranking positions after implementing changes in response to a core update. The world of search engine optimisation is constantly changing, and you must remain adaptable and vigilant in monitoring your website’s performance.

Instead of focusing solely on “what to do after a Google Core update,” it’s wise to adopt an ongoing mindset of continually improving your content and staying updated with best practices in Google Search optimisation. By doing so, you’ll be better prepared for future algorithm changes and improve your chances of maintaining or even improving your rankings in search results.

Understanding the dynamics of core updates and how they affect search results is vital for adapting to algorithm changes successfully. Always invest time in assessing your content quality, making necessary adjustments post-core update, monitoring website performance, and refining SEO strategies as needed. This proactive approach will keep you ahead of competitors while ensuring a positive user experience for visitors on your site. Stay tuned as we discuss more tips on how to navigate core updates effectively!


In conclusion, understanding what to do after a Google Core update is crucial for website owners aiming to maintain and improve their search rankings. By staying informed about algorithm changes, regularly assessing your content, and making necessary adjustments, you can better adapt to the dynamic world of search engine optimisation. Remember that recovering from a core update may take time and might require additional smaller updates, so be patient and committed to continuously refining your online presence.

The March 2023 core update serves as a reminder that no website’s ranking is set in stone. As you implement the strategies outlined in this guide, keep in mind that the key to success lies in staying current with Google’s latest ranking updates and adapting accordingly. In this ever-developing digital landscape, your ability to respond effectively to Google Core updates will not only help improve your website’s performance but also ensure long-term growth and visibility in search results. So arm yourself with these insights, be proactive, and face future algorithm shake-ups with confidence.

If you’re looking to improve your search rankings after a Google Core Update, Frase is a great tool for you. This AI tool helps you assess your content to make sure it ranks on the search engines. If you want to know more, please read my review of Frase, and if you want to buy it, please consider doing so through my link which helps support the blog.

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